Our Founder's Story



Our founder, Benny Dickens was born and raised in rural Arizona where his family for several generations worked as local commercial and residential contractors.


New Mexico State University – BA Chemistry Benny started all 4 years at defensive line, was named Captain of the NMSU football team and earned All-Conference and Academic All-American honors.
California State University, Long Beach – MS Biochemistry Benny was a teaching/research assistant. While completing his eventual Master’s Degree, Benny was recruited by GAF Chemicals to be part of their West Coast Sales/Technical team.

Work Experience

GAF Chemical – While completing his eventual Master’s Degree, Benny was recruited by GAF Chemicals (at the time a Fortune 500 company) to be part of their West Coast Sales/Technical team. In 1990, in his second year with the company Benny was awarded Worldwide ‘Sales/Tech of the Year’.
3V Chemical – Following GAF, at age 26 Benny became the youngest Regional Manager in the history of 3V Chemical, handling 9 industries and the entire western US.
Formulators – Seeking to satisfy his entrepreneurial spirit, Benny started Formulators in 2000. First producing private label moisture resistant adhesives, automotive products and textile auxiliaries. In 2003, Benny developed the first ‘8lb MVER Limit’ adhesive and the industry’s first moisture vapor retarding system. Benny eventually began branding his own products.


In 2010, after 4 years of research and development with the goal to eliminate the need for epoxy moisture mitigation (EMM), Benny introduced to the flooring industry the Aquaflex Waterproof Acoustic Flooring Installation System. Aquaflex is a ‘WORLD’S FIRST, cures under water and is stable to a maximum pH 14.0 exposure INDEFINATELY. Aquaflex was and still is light years ahead of conventional adhesive performance. Aquaflex adhesive was soon followed by the flooring industries first SILICA-FREE and waterproof concrete surface repair mortar called Aquaflex Patch & Skim.

Today, Benny remains 100% owner/operator of both Formulators (the parent company) and Aquaflex, Inc. Aquaflex has been used both domestically and internationally on over 10 million sq. ft of flooring installation, all of which at moisture levels NO adhesive in history has performed. Aquaflex is specified by some of the largest retailers, institutions and flooring manufactures in the world including: MOHAWK, Burlington Coat Factory, Walgreens and Kroger to name a few. Along the way, Benny has picked up a dozen US and foreign patents to date with over 20 patents still pending!

Dedicated to changing the way flooring is installed, Benny continues new product development with several innovations to be revealed soon.

Your All-In-One Waterproof Flooring Solution Is Only A Click Away